INFO

Goodreads

Sept 2020

ROLE interaction, visual and branding, illustration 

personal project on brand and app redesign of Goodreads

Below are user interviews from 3 avid Goodreads users and 1 who stopped using the app.

MELISSA: I wish there was a section of some sorts where I could access the giveaways. It's easier to access on the computer, but you can't find it really on the app unless you click on a giveaway from your email that will take you to it on the app.

TIFFANY: The feed is kind of redundant...It would be cool if there could be a weekly/monthly ‘feed’ for books kind of like Spotify.

UGEN: I use goodreads on my phone and I find the interface a little difficult to navigate. Certain books don’t show up on search, I get a lot of random notifications and messages from groups I joined.

ANAM: There is an overtone of moralizing to the website and it comes with the design choices they made. The "bookish-ness" color scheme turns me off.

Below are user interviews from 3 avid Goodreads users and 1 who stopped using the app.

 

MELISSA: I wish there was a section of some sorts where I could access the giveaways. It's easier to access on the computer, but you can't find it really on the app unless you click on a giveaway from your email that will take you to it on the app.

 

TIFFANY: The feed is kind of redundant...It would be cool if there could be a weekly/monthly ‘feed’ for books kind of like Spotify.

 

UGEN: I use goodreads on my phone and I find the interface a little difficult to navigate. Certain books don’t show up on search, I get a lot of random notifications and messages from groups I joined.

 

ANAM: There is an overtone of moralizing to the website and it comes with the design choices they made. The "bookish-ness" color scheme turns me off.

I wanted to highlight specific features that are strengths of Goodreads that make it so powerful by creating an interface that flows intuitively and a bold design identity. The following key points were identified:

GOING WELL:

  • barcode scan

  • discover/recommendations

  • personalization of shelves

NOT SO WELL:

  • redundant feed

  • bland/difficult UI

  • different from website

As my very first UX/UI project, I learned a great deal about the holistic process of design thinking and user-centered design. If I were to further this project, I would have dedicated more time on comparative analysis and user flows. Redesigning a product I frequently use into a more viable product allowed this process more enjoyable.

Goodreads is a website for readers to generate and share a catered database of books and literature. Boasting many features that allow readers to interact with their friends and authors alike, it is the largest online book catalog, and yields an audience of over 20M users and growing. Goodread's design and interface have barely changed since its first erection. Users have voiced concerns with the app in its difficulty to navigate and lack of features found in the desktop version

Goodreads is a website for readers to generate and share a catered database of books and literature. Boasting many features that allow readers to interact with their friends and authors alike, it is the largest online book catalog, and yields an audience of over 20M users and growing. Goodread's design and interface have barely changed since its first erection. Users have voiced concerns with the app in its difficulty to navigate and lack of features found in the desktop version.

I wanted to highlight specific features that are strengths of Goodreads that make it so powerful by creating an interface that flows intuitively and a bold design identity. The following key points were identified:

GOING WELL:

  • barcode scan

  • discover/recommendations

  • personalization of shelves

NOT SO WELL:

  • redundant feed

  • bland/difficult UI

  • different from website

As my very first UX/UI project, I learned a great deal about the holistic process of design thinking and user centered design. If I were to further this project, I would have dedicated more time on comparative analysis and user flows. Redesigning a product I frequently use into a more viable product allowed this process more enjoyable.